Every key account, a new package.
Selections, templates and languages differ per retailer. The work repeats every season.
Use case · Illustrative scenario
01 · CONSUMER GOODS
Every retailer gets the right pack shot, in the right language, on time.
A consumer brand for home and kitchen products supplies retail chains, online retailers and marketplaces in twelve countries. PIM Gate gives each retail partner its own portal view, controlled sharing, content in eight languages — and makes the brand's product data findable on the open web.
“Before every season, forty retail partners ask for the same images — each in a different template, each by Friday.”
02 · SITUATION
A strong brand, shared by file-transfer link.
The brand sells cookware, small appliances and kitchen accessories — around 4,500 active articles, two collections a year, and roughly 40,000 assets: pack shots, lifestyle images, videos, instruction leaflets, energy and safety documents.
Product data sits in a PIM, assets in a DAM, prices and listings in the ERP. Around forty key accounts — retail chains, department stores, online retailers — plus several marketplaces need content before every season. Each wants its own template and its own selection. Key account managers compile packages by hand and send them via file transfer links that nobody controls.
Texts are written in German and English and translated into six more languages by an agency, file by file. Country teams complain about inconsistent product names. On search engines and in AI assistants, retailer pages with incomplete data appear before the brand's own product pages.
| PARTNERS · DEMANDS | Role | Status |
|---|---|---|
| RETAIL CHAINS | listed range, images, texts, template | MANUAL PACKAGE |
| ONLINE RETAILERS | rich content, updates | EXCEL + FILE LINK |
| MARKETPLACES | structured feeds | COPY AND PASTE |
| RETAILER AGENCIES | campaign assets | FORWARDED LINKS |
| CREATIVE AGENCIES | briefs, uploads, review | EMAIL THREADS |
03 · CHALLENGES
Where brand content leaks.
No control after sending.
File-transfer links are forwarded to agencies and never expire. Nobody knows who has which image, or whether usage rights still apply.
Retailers see the wrong range.
A chain that lists 600 articles receives a 4,500-article dump — and picks the wrong variants.
Eight languages, inconsistent names.
File-by-file translation breaks brand terminology; a product has three names in French.
The brand loses its own search results.
Without structured data on the brand's pages, retailers and comparison sites define how the product appears in search and AI answers.
Agencies work by email.
Briefs, uploads and feedback loops for new pack shots run through inboxes.
04 · THE PIM GATE SETUP
One source of brand truth. Forty controlled doors.
PIM Gate combines product data, assets and retailer listings, translates into eight languages with the brand's terminology, and gives each retailer a portal view of exactly its listed range. Sharing happens through links with expiry and download caps. Feeds serve retailers and marketplaces; Open Data serves search engines and AI assistants. The agency-facing Media Portal is on the roadmap.
Diagram. PIM, DAM, ERP and a brand termbase feed PIM Gate. PIM Gate validates, translates into eight languages, entitles and audits, then serves a retailer portal, controlled share links, retailer and marketplace feeds, the brand website and an Open Data layer. A Media Portal for agencies is planned.
Planned: agency uploads and review
Findable where buyers search
05 · WORKFLOW
From season launch to retailer shelf.
- STEP 01
PIM, DAM and listings.
Product data and assets are linked per article; the ERP's daily listing export tells the gate which retailer lists which articles.
- STEP 02
Eight languages, one terminology.
German and English source texts are translated per language with the engine you choose, checked against the brand termbase and approved by the country marketing team. Only new and changed texts go through the cycle.
- STEP 03
One view per retailer.
Each retailer sees its listed range in its languages. New season articles appear when they are listed — not before.
- STEP 04
Retailers collect and download.
Retail teams search, filter, build collections and download in bulk. Every download is logged.
- STEP 05
Controlled hand-over to agencies.
A key account manager or the retailer shares a collection with the retailer's agency — with expiry date and download cap instead of an open file-transfer link.
- STEP 06
Feeds and Open Data.
Retailers and marketplaces receive scheduled or pushed feeds in their format. The brand's public product data goes out as JSON-LD, versioned feeds and GS1 Digital Link targets for QR codes on pack.
06 · MODULES & PORTALS
What this setup uses — and what is live today.
- LIVE
Ingestion PIM · DAM references · ERP listing export
Products, assets, listings per retailer
- LIVE
Asset metadata extraction
Searchable assets in the portal
- LIVE
Customer Portal as retailer portal
Listed range per retailer, search, filter
- 2026
Collections · share links (expiry, download cap) · bulk download with audit trail
Seasonal packages and agency hand-over
- 2026
White-label branding · custom domain
Portal in the brand's look and domain
- 2026
Product-data translation (engine per language, termbase, review)
Eight languages
- LIVE
Pull · push · scheduled delivery · versioned exports
Retailer and marketplace feeds
- 2026
Open Data module
JSON-LD, GS1 Digital Link, feeds, AI-agent endpoint
- ROADMAP
Media Portal
Agency briefs, uploads, versioned review
- ROADMAP
AI asset tagging · AI-generated descriptions
Faster asset and text enrichment
07 · EXPECTED EFFECTS
What typically changes.
Indicative
Packages compiled by hand each season
Retailers serve themselves from their listed range.
Indicative
Open file-transfer links
Share links with expiry, download cap and a logged trail.
Indicative
Full catalog dumps
Each retailer sees and receives only its listed articles.
Indicative
Three names for one product
One termbase, reviewed per language.
Indicative
Retailer pages define the product in search
The brand's own structured data is available to search engines and AI assistants.
Indicative
Agency loops by email
Planned: Media Portal for briefs, uploads and review (waitlist open).
Qualitative expectations for this scenario, not measured results.
08 · TYPICAL CONFIGURATION
Version M, a retailer portal, Open Data, more storage.
Brand marketing, e-commerce, key account management and product data need 11–25 seats; eight languages are exactly Version M's limit. Retailers, their agencies and marketplace managers are portal users — unlimited. With 40,000 high-resolution assets, storage beyond the included 500 GB is likely. Indicative list price €12,660, EUR, annual prepayment, excl. VAT.
| Item | € / year |
|---|---|
| Version M — 11–25 seats, ≤ 100k SKUs, 2 portal modules, 8 languages, 500 GB | €10,200 |
| Customer Portal as retailer portal (included in M) | incl. |
| Open Data module · SKU band ≤ 5k | €1,800 |
| Additional storage · 1 TB (per TB per month) | €660 |
| Indicative list price | €12,660 |
09 · ROLLOUT
Ready before the next season.
- 01
WEEKS 1–2 · SCOPE
WEEKS 1–2Listings, rights and languages. Which ERP export defines listings, which assets may go to which partners, termbase and reviewers per country.
- 02
WEEKS 3–6 · RETAILER PORTAL
WEEKS 3–6Pilot with five key accounts. PIM, DAM and listings connected; retailer views live; feedback on search and download.
- 03
WEEKS 7–12 · LANGUAGES & SHARING
WEEKS 7–12Eight languages and controlled sharing. Termbase import, first translation cycles with review; collections and share links for all key accounts.
- 04
FROM WEEK 13 · FEEDS & OPEN DATA
FROM WEEK 13Marketplaces and the open web. Feed profiles for marketplaces and online retailers; JSON-LD and GS1 Digital Link on the brand site.
Indicative plan. Phases depending on 2026 capabilities start when they are available for your tenant.
10 · NEXT STEP
Recognize your season rush? Book a scoping call.
Bring the template of one key account. We show how its listed range, images and texts would reach it — and how the same data becomes findable on the open web.
11 · Keep reading
More on this scenario
LIVE
Customer Portal
Your customers find, collect and download what they need — in their language, for their market, under your brand. Nobody has to ask.
2026
Open Data
A governed, public slice of your catalog as structured, machine-readable product data — schema.org JSON-LD, versioned feeds and a read-only API. You decide what is public.
ROADMAP
Media Portal
Agency assets that arrive attached to the right product — reviewed, versioned and approved before they reach your catalog. (Planned.)